1. Who We Are

Redback Industries

1091 Andover Park E

Tukwila, WA 98188

United States

Phone: 425.455.9200

Email: info@redback.com

For any questions about this Policy or your personal information, please contact us using the information above.

2. Information We Collect

A. Information You Provide to Us

When you fill out a form, send us an email, request a quote, or contact us by phone, we may collect:

• Name
• Company name
• Email address
• Phone number
• Mailing address (if provided)
• Questions, comments, or other information you choose to include in your message
• Newsletter subscription details

B. Information Collected Automatically

When you visit our Site, we and our third-party service providers automatically collect certain information about your device and browsing activity, including:

• IP address and approximate geographic location
• Browser type and version
• Operating system and device type
• Pages viewed, links clicked, and time spent on pages
• Referring website or search terms used to find us
• Date and time of your visit

This information is collected through cookies, pixels, tags, and similar tracking technologies. See Section 6 for details.

C. Information from Third Parties

We may receive information about you from third parties, including:

• Advertising and analytics platforms (Google, Microsoft, Meta) that report on ad performance
• Social media platforms (Facebook, X/Twitter, Instagram) if you interact with our content
• Business partners and distributors

3. How We Use Your Information

We use the information we collect to:

• Respond to quote requests, contact form submissions, and other inquiries
• Provide information about our products, including woven polyester strapping, composite cord strapping, buckles, tools, and accessories
• Send newsletters and marketing communications (if you’ve opted in)
• Process and fulfill orders or business transactions
• Improve our Site, products, and customer experience
• Measure and analyze advertising effectiveness
• Detect, prevent, and address fraud, security issues, or technical problems
• Comply with legal obligations and enforce our terms

4. Legal Bases for Processing (EU/UK Visitors)

If you are located in the European Economic Area (EEA) or United Kingdom, we process your personal data based on:

• Consent — for marketing emails, non-essential cookies, and similar uses
• Contract — to respond to your quote request or fulfill an order
• Legitimate Interests — to improve our Site, secure our systems, and market our products in a measured way
• Legal Obligation — to comply with applicable laws

You may withdraw consent at any time by contacting us.

5. How We Share Your Information

We do not sell your personal information. We may share information in the following circumstances:

Service Providers

We share information with trusted vendors who help us operate our business, including:

• Website hosting and security providers
• Email and form processing tools (e.g., WPForms)
• Customer relationship management (CRM) and email marketing platforms
• Payment processors (if applicable)
• Shipping and logistics partners

Advertising and Analytics Partners

We share certain information (such as cookies, device identifiers, and on-site activity) with:

• Google — for Google Analytics, Google Ads, and YouTube
• Microsoft Advertising (Bing) — for advertising and conversion tracking
• Meta (Facebook/Instagram) — for advertising and conversion tracking
• Other advertising networks we may use from time to time

These partners may use this information to deliver targeted advertising, including remarketing ads that show our products to you on other websites and platforms.

Social Media Platforms

Our Site embeds content from Instagram and links to our profiles on Facebook, X/Twitter, and Instagram. These platforms may collect information about you when you view or interact with embedded content.

Legal and Business Transfers

We may disclose information when required by law, subpoena, or court order; to protect our rights, safety, or property; or in connection with a merger, acquisition, financing, or sale of business assets.

6. Cookies and Tracking Technologies

We use cookies and similar technologies to operate the Site, remember your preferences, analyze traffic, and support advertising.

Types of Cookies We Use

• Strictly Necessary — required for the Site to function (e.g., form submissions, security)
• Performance/Analytics — help us understand how visitors use the Site (e.g., Google Analytics)
• Functional — remember your preferences and improve usability
• Advertising/Targeting — used by us and our advertising partners to deliver relevant ads and measure their performance (e.g., Google Ads, Microsoft Advertising, Meta Pixel)

Managing Cookies

Most browsers allow you to block or delete cookies through their settings. Note that disabling cookies may affect Site functionality.

You can opt out of certain advertising cookies through:

• Google Ads Settings
• Microsoft Advertising opt-out
• Meta Ad Preferences
• Network Advertising Initiative
• Digital Advertising Alliance — YourAdChoices
• European Interactive Digital Advertising Alliance

We honor Global Privacy Control (GPC) signals where required by applicable law.

7. Your Privacy Rights

California Residents (CCPA/CPRA)

If you are a California resident, you have the right to:

• Know what personal information we collect, use, and share about you
• Access a copy of the personal information we hold about you
• Delete personal information we have collected from you
• Correct inaccurate personal information
• Opt out of the sale or sharing of personal information for cross-context behavioral advertising
• Limit the use of sensitive personal information
• Non-discrimination for exercising your rights

To exercise these rights, contact us using the information in Section 1 or, if available on our Site, use the “Do Not Sell or Share My Personal Information” link. We may need to verify your identity before responding.

You may also designate an authorized agent to make a request on your behalf.

EEA, UK, and Other Jurisdictions

If you are in the EEA, UK, or another jurisdiction with applicable privacy law, you may have the right to:

• Access your personal data
• Correct inaccurate data
• Request deletion (“right to be forgotten”)
• Restrict or object to processing
• Data portability
• Withdraw consent
• Lodge a complaint with your local data protection authority

To exercise these rights, contact us using the information in Section 1.

Marketing Communications

You can unsubscribe from marketing emails at any time by clicking the “unsubscribe” link in any email or by contacting us directly. We may still send you transactional or service-related messages.

8. Data Retention

We retain personal information only as long as needed to fulfill the purposes described in this Policy, comply with legal obligations, resolve disputes, and enforce our agreements. Retention periods vary by data type and purpose. When information is no longer needed, we delete or anonymize it.

9. Data Security

We use reasonable administrative, technical, and physical safeguards to protect personal information from unauthorized access, disclosure, alteration, and destruction. However, no method of transmission or storage is 100% secure. We cannot guarantee absolute security.

10. International Data Transfers

Redback is based in the United States. If you access our Site from outside the U.S., your information will be transferred to, stored, and processed in the United States, where data protection laws may differ from those in your jurisdiction. By using our Site, you consent to this transfer.

For transfers from the EEA or UK, we rely on appropriate safeguards such as Standard Contractual Clauses where required.

11. Children’s Privacy

Our Site is intended for a business and adult audience. We do not knowingly collect personal information from children under 13 (or under 16 in applicable jurisdictions). If we learn we have collected such information, we will delete it. If you believe a child has provided us with personal information, please contact us.

12. Third-Party Links and Services

Our Site includes links to third-party websites, social media platforms, and embedded content (such as Google Maps and Instagram feeds). We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies before providing them with personal information.

13. Changes to This Privacy Policy

We may update this Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make material changes, we will update the “Last Updated” date at the top of this page and, where appropriate, provide additional notice (such as a banner on the Site or an email).

We encourage you to review this Policy periodically.

14. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our handling of your personal information, please contact us:

Redback Industries

Attn: Privacy

1091 Andover Park E

Tukwila, WA 98188

United States

Phone: 425.455.9200

Email: info@redback.com